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B2C Definition

Marketing Definitions

30 Sep 2019 • 1 min read • Austin Shong

B2C Definition

What is B2C?

B2C definition: B2C is short for Business-to-Consumer; it refers to brands who target their products and services directly to consumers.

B2C brands are the most common type of brand we encounter in everyday life. They provide the majority of household and retail-based services.

For example:

  • Clothing stores
  • Cinemas
  • Grocery stores
  • Gyms
  • Streaming services

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