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Bounce Rate Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

Bounce Rate Definition

What is Bounce Rate?

Bounce Rate definition: bounce rate refers to the percentage of people who visit a webpage, and leave again without visiting any of the website’s other pages.

For example:

  1. You perform a Google search for “how to make chili con carne”
  2. You find a cooking blog with a recipe
  3. You click the recipe but find it contains an ingredient you don’t like
  4. You hit the back button and return to Google

A bounce rate of between 26 and 40% is considered excellent by industry standards. Many consider a bounce rate of over 70% to be poor, but exceptions are often made for:

Where a single page is often sufficient for a user’s needs.

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