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Brand Awareness Definition


30 Sep 2019 • 1 min read •

Austin Shong

What is Brand Awareness?

Brand awareness definition: brand awareness refers to the ability of a target audience to accurately recognize or recall a brand or product.

There are a few sub-categories that make up brand awareness:

  1. The ability to recognize a brand
  2. The ability to recognize a product
  3. The ability to match a brand to its products (or vise versa)
  4. The ability to recognize brand elements, like logos

They can be used in isolation or unison to gauge the level of brand awareness.

The more people in a target audience can recognize a brand, products, and specific elements, the higher the level of brand awareness.

For example, if we were to say the names:

  • Apple
  • Nike
  • Volkswagen

You would instantly recognize the brand, imagine their logos, name one product, and even share a little information about what the brand stands for.

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