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Brand Performance Definition

Marketing Definitions

11 Oct 2019 • 1 min read • Austin Shong

Brand Performance Definition

What is Brand Performance?

Brand performance definition: brand performance is the measure of a brand’s results against the goals initially set.

Brand performance is highly personal and can vary drastically from one brand to the next.

Brand performance is typically measured using a combination of the following metrics:

If these metrics have improved favorably brand performance has improved. If the metrics have move unfavorably, brand performance has stagnated or worsened.


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