Skip to content

Brand Safety Definition

Marketing Definitions

11 Oct 2019 • 1 min read • Austin Shong

Brand Safety Definition

What is Brand Safety?

Brand safety definition: brand safety refers to the safeguards used by advertising platforms to ensure a brand’s identity is not damaged by using their service.

Brand safety typically avoids placing advertisements near, or within, content and forums that could detract or juxtapose the true meaning of the ad.

For example:

Ads placed near sensitive content about:

  • Military conflict
  • Political opinions
  • Illicit drugs
  • Pornography
  • Hate speech
  • Terrorism

Could be truly damaging to a brand’s reputation.

Brand safety also involves ensuring your advertisements do not feature near content that opposes your brand message.

Jack Link’s Beef Jerky, for example, needs brand safety measures to ensure their Facebook ads are not targeted to vegans on their platform.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Brand Safety

Concept related to Brand Safety

Additional resources about Brand Safety

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
In need of a better way to manage your social media?