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Brand Identity Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

Brand Identity Definition

What is Brand Identity?

Brand identity definition: brand identity is how easy a brand is to recognize and distinguish from others.

Brand identity is formed by the use of:

  • Colour
  • Design
  • Typography
  • Logos

That combine to make your brand instantly recognizable and create an emotional response. This can also be extended to writing, audio and video styles in the age of content marketing.

For example, take a look at this video from Apple:

You can see the use of:

  • Color
  • Typography
  • Writing styles
  • Audio tracks
  • Product demonstrations

Each element comes together to create a video that is unquestionably Apple.


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