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Chatbot Definition

Marketing Definitions

21 Aug 2019 • 1 min read • Austin Shong

Chatbot Definition

What is a Chatbot?

Chatbot definition: chatbot refers to a piece of software that is capable of conversation with a human being; this can be either audio or text-based.

Chatbots are used as part of AI marketing, typically to:

  • Handle simple customer service and product queries
  • Gather information and feedback

The majority of people with a “smart” device have access to a chatbot in the form of:

  • Siri
  • Alexa
  • Google Assistant

According to a 2016 survey conducted by Oracle, 80% of business want to have some form of Chatbot by 2020.

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