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LTV Definition

Marketing Definitions

16 Dec 2019 • 1 min read • Austin shong

LTV Definition

What is LTV?

LTV definition: LTV is short for Lifetime Value; it refers to a brand’s predicted worth of a customer over the course of their relationship.

LTV works on the premise that not all customers are equal in monetary value. Some of them will generate more income for a brand than others.

Calculating LTV can be tricky and needs to take into account a number of factors like:

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