Skip to content

LTV Definition

Marketing Definitions

16 Dec 2019 • 1 min read • Austin shong

LTV Definition

What is LTV?

LTV definition: LTV is short for Lifetime Value; it refers to a brand’s predicted worth of a customer over the course of their relationship.

LTV works on the premise that not all customers are equal in monetary value. Some of them will generate more income for a brand than others.

Calculating LTV can be tricky and needs to take into account a number of factors like:


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term LTV


Concept related to LTV


Additional resources about LTV


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
Path
In need of a better way to manage your social media?