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Collaboration Marketing Definition

Marketing Definitions

15 Oct 2019 • 1 min read • Austin shong

Collaboration Marketing Definition

What is Collaboration Marketing?

Collaboration marketing definition: collaboration marketing is the process of bringing together multiple team members, teams, or brands to achieve a marketing goal.

Collaboration marketing requires each party to use internal resources, such as:

  • Ideas
  • Tools
  • Networks
  • Distribution channels

To create a marketing campaign that would not have been possible without collaboration.

Collaboration marketing is usually used to:

  • Increase brand awareness
  • Strengthen brand messaging

This is done by partnering with brands who are peers in their industry and reflect their brand values or target audience.

For example:


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