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In-house Agency Definition

Marketing Definitions

13 Aug 2019 • 1 min read •

Austin Shong

What is an In-house Agency?

In-house agency definition: in-house agency refers to a brand’s internal team that focuses on the advertising and marketing of their product or service.

The in-house agency is responsible for all of a brand’s marketing and advertising tasks including:

The bulk of their work is contained within the team itself. But it is not uncommon for them to be part of cross-functional teams or have workflows involving other departments.

The in-house agency usually reports to the Chief Marketing Officer.

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