What is an In-house Agency?
In-house agency definition: in-house agency refers to a brand’s internal team that focuses on the advertising and marketing of their product or service.
The in-house agency is responsible for all of a brand’s marketing and advertising tasks including:
- Account management
- Advertising campaigns
- Asset creation
- Brand consistency
- Brand management
- Brand messaging
- Brand storytelling
- Content marketing
- Community management
- Digital marketing
- Direct marketing
- Social media marketing
The bulk of their work is contained within the team itself. But it is not uncommon for them to be part of cross-functional teams or have workflows involving other departments.
The in-house agency usually reports to the Chief Marketing Officer.
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Popularity of the term In-House Agency
Concept related to In-House Agency
- Account manager
- Brand manager
- Chief marketing officer
Additional resources about In-House Agency
- The In-House Advertising Agency Model
- Will Brands’ In-House Agencies Solve Their Marketing Challenges?
- Why clients in-house and what agencies can (and can’t) do about it
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