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CRM Definition

Marketing Definitions

17 Oct 2019 • 1 min read • Austin Shong

CRM Definition

What is CRM?

CRM definition: CRM is short for Customer Relationship Management; it is a brand’s strategy for connecting with and managing their customers.

CRM aims to learn more about a brand’s consumers to help improve products, services, and brand messaging.

CRM analyses data of a customer’s:

The information collected can help brands to improve and adjust to better serve its customers, this can drive business growth and influence important metrics such as customer retention.

CRM analysis and data collection are usually handled by third-party CRM platforms.

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