Skip to content

Curated Content Definition

Marketing Definitions

16 Oct 2019 • 1 min read • Austin shong

Curated Content Definition

What is Curated Content?

Curated content definition: curated content is relevant third-party content that has been found by a content curator to display on a brand’s owned marketing channels.

Curated content often comes in the form of:

  • Images
  • Videos
  • Reports
  • News Stories

There are lots of different types of content curation that can be used.

The simplest – and probably most common – form is resharing third-party content on a marketing channel like social media. But, styles of curated are constantly growing and changing.

For example:

Wisecrack uses film and television footage to create “original” curated content where they discuss the philosophy of pop culture.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Curated Content


Concept related to Curated Content


Additional resources about Curated Content


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
Path
In need of a better way to manage your social media?