Skip to content

Differentiation Definition

Marketing Definitions

14 Nov 2019 • 1 min read • Austin shong

Differentiation Definition

What is Differentiation?

Differentiation definition: differentiation – also known as product differentiation – is the process of making a product, service or experience stand out from its competitors.

Differentiation aims to make the product more attractive to its target audience by showcasing the characteristics they care about.

These characteristics often include:

  • Price
  • Quality
  • Sourcing (like “Made in the USA”)
  • Specificity (like “Vegan”)
  • Availability

Differentiation is also achieved using brand-led methods, such as unique packaging or brand story.

It may occasionally be necessary for brands to use differentiation between similar offerings in their own products.

For example…

MyProtein – a supplement company – needs to use differentiation to highlight differences between:

  • Their products and their competitors’
  • Their product catalog based on dietary needs (like Whey and Vegan Proteins)

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Differentiation

Concept related to Differentiation

Additional resources about Differentiation

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
In need of a better way to manage your social media?