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Social Commerce Definition

Marketing Definitions

18 Dec 2019 • 1 min read • Austin Shong

Social Commerce Definition

What is Social Commerce?

Social commerce definition: social commerce refers to the use of social media platforms for the buying and selling of products and services.

Social commerce comes in a number of different forms but is mainly categorized as one of the following three types:

  1. Onsite: social elements on a brand’s website
  2. Offsite: retail elements on a social website

Brands can use both of these to increase sales of their products.

For example:

P&Co use onsite social commerce by adding sharing buttons to its website:

They also use offsite social commerce by adding products to Instagram shopping:

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