Facebook ads definition: Facebook ads refer to online advertisements that are created and published on the Facebook platform to be targeted to its users.
Facebook ads are a type of display ad and can only be seen by the platform’s users who have been selected using Facebook’s targeting tools.
Facebook ads are open to interactions such as:
All of the analytics needed to understand and interpret the effectiveness of a Facebook ad can be accessed through Facebook’s advertising platform.
Here is an example of how a Facebook ad looks in a news feed:
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