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Facebook Targeting Definition

Marketing Definitions

15 Nov 2019 • 1 min read • Austin Shong

Facebook Targeting Definition

What is Facebook Targeting?

Facebook targeting definition: Facebook targeting refers to the process of audience selection on Facebook’s advertising platform.

Facebook’s targeting tool allows advertisers to specify the audience they want to see their advert. It does this using information such as:

The combination of data used creates a custom audience, with an estimated potential reach, that the advertiser can then target.

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