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Follower Definition

Marketing Definitions

15 Nov 2019 • 1 min read • Austin shong

Follower Definition

What is a Follower?

Follower definition: follower refers to a person who has subscribed to receive updates from a specific user on a social media platform.

Follower is typically used to describe people who have subscribed to pages or users on:

Follower is also used as a catch-all term for all types of social media subscriptions, even when the branded name – like LinkedIn’s “Connections” – is different.

Follower counts are used as an indication of popularity and influence. However, this can often be skewed by fake accounts and robots.

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