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Push Marketing Definition

Marketing Definitions

13 Nov 2019 • 1 min read •

Austin Shong

What is Push Marketing?

Push marketing definition: push marketing refers to outbound methods used by brands to promote their product or services.

Push marketing is often used to present products to customers who are yet to express an interest in them. It often comes in the form of – but is not limited to – the following:

  • Advertising
  • Cold calling
  • Leafleting
  • Product placements
  • Upsells
  • Trade show promotions

For example:

Kopparberg may set up a stand at a music festival to promote their latest range of ciders.

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