What is Push Marketing?
Push marketing definition: push marketing refers to outbound methods used by brands to promote their product or services.
Push marketing is often used to present products to customers who are yet to express an interest in them. It often comes in the form of – but is not limited to – the following:
- Advertising
- Cold calling
- Leafleting
- Product placements
- Upsells
- Trade show promotions
For example:
Kopparberg may set up a stand at a music festival to promote their latest range of ciders.
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Popularity of the term Push Marketing
Concept related to Push Marketing
- Pull marketing
- Inbound marketing
Additional resources about Push Marketing
- Explore the Strategy of Push Marketing
- Difference Between Push & Pull Marketing
- Why You Need Push Marketing and Pull Marketing
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