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How Social Media Handles Impact Your Brand Online

Marketing Definitions

29 Jul 2023 • 4 min read • Austin shong

How Social Media Handles Impact Your Brand Online

With the growth of social media networks in the last two decades, social media identities have become nearly as important as real-life personas. These identities are often represented by “handles.”

These unique usernames attached to our profiles across various social media platforms have transformed the way we interact, share information, and connect with others on a global scale. Whether you’re an individual, a business, or a public figure, the significance of social media handles can’t be overstated.

In this article, we delve into the definition of social media handles, the origin of the term “handle,” how to choose a good handle, and the impact of handles on personal branding.

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What is a social media handle?

A social media handle, also known as a public username, is a unique identifier that individuals, businesses, and organizations use to establish their presence on various social media sites. It’s often preceded by the “@” symbol, allowing users to tag, mention, or search for specific profiles within a given platform.

With over 4.59 billion social media users worldwide, handles serve as digital signatures, enabling users to connect and engage with others in the vast online landscape. They’re often the first point of contact between individuals, businesses, and brands and provide an easily recognizable way to identify and locate individuals or entities on social media platforms. When chosen thoughtfully, handles can convey a sense of identity, professionalism, and brand recognition.

The format and requirements for handles vary across different social media accounts. Some platforms have character limitations, while others may allow the use of special characters or spaces. It’s common for handles to be a combination of letters, numbers, and underscores, with the goal of creating a distinctive and easily identifiable username.

There are a lot of benefits of using handles, such as:

  • Providing anonymity
  • Facilitating easy searching
  • Allowing easy log-in processes
  • Building brand recognition
  • Facilitating user engagement
  • Ensuring professionalism and credibility
  • Establishing a unified online presence
  • Creating endorsements and marketing opportunities

History of the term “handle”

The term “handle” can be traced back to the early 20th-century radio industry. It was adopted to refer to a unique identifier or nickname used by operators to distinguish themselves during radio transmissions. During World War II, the use of “handles” became even more prevalent as military personnel and pilots adopted them to maintain anonymity and facilitate communication.

“Handle” was likely adopted for its descriptive nature and its association with the physical act of gripping or holding onto something. When it comes to communication, a handle can be thought of as a way to “handle” or grasp someone’s attention or identity in the digital realm.

How to choose a great social media handle

While the ‘perfect’ handle may differ based on the individual or organization, choosing one requires a lot of thought, as it’s what you’ll be identified with online. Here are a few tips on how to choose a great social media handle.

How to select a good social media handle

1) Reflect on what you want your online identity to be

Consider the key aspects of your identity, interests, or brand. Think about the message you want to convey or the impression you want to leave. The ideal handle should align with your personal or brand identity and be relevant to your niche or area of expertise.

2) Keep it simple and memorable

Opt for a handle that’s easy to remember and doesn’t require complex spellings or symbols. Straightforward and shorter handles make it easier for others to find you in the search bar.

3) Incorporate keywords into your handle

The perfect handle should be in sync with your online brand identity. Choose words relevant to your niche or area of expertise, as they can help potential followers or customers quickly understand what you offer. This also increases the chance of your handle appearing in relevant searches.

4) Check its availability on different social media platforms

Ensure your handle is available on multiple platforms. Consistency is key, so make sure your handle is consistent across social media channels. This will make it easier for people to find and connect with you.

5) Avoid using offensive terms in your handle

Be careful not to use offensive language in your handle, as it could drive away potential customers and get your account suspended. It’s important to be mindful of the impact your chosen handle can have on others and the reputation you want to build online.

The impact of social media handles on branding

Social handles have a profound impact on branding strategies. They serve as the digital front door to businesses, organizations, and public figures, playing a vital role in establishing and maintaining brand recognition, visibility, and engagement on social networks. Here are some ways in which social media handles influence branding:

The impact of social media handles on your online branding

1. Brand consistency

Social media handles provide an opportunity for businesses or individuals to maintain consistency across different social profiles. By using the same handle or a variation of it, brands can establish a unified presence that’s easily recognizable to their target audience. Consistency in handles helps reinforce brand identity, messaging, and values, creating a cohesive brand experience for followers and customers.

For example, Nike has the same handle for its Facebook, Instagram, and Twitter pages.

Nike uses the same handle for twitter and the rest of its social media profiles

(Image Source)

Nike uses the same handle for facebook and the rest of its social media profiles

(Image Source)

Nike uses the same handle for Instagram and the rest of its social media profiles

(Image Source)

2. Brand recognition

Memorable and distinctive social media handles contribute to brand recognition. A well-crafted handle can leave a lasting impression on users, making it easier for them to identify and recall a brand when they come across it on various social platforms. Brand recognition is crucial for building customer loyalty, attracting new followers, and differentiating a brand from competitors in the crowded digital space.

3. Online discoverability

Social media handles play a significant role in a brand’s online discoverability. When users search for a brand or relevant keywords, having an optimized handle can help improve visibility in search results. By incorporating keywords or industry-related terms into their handles, business owners can increase the chances of being found by their target audience and improve their overall online presence.

4. Community building

Social handles are instrumental in cultivating and nurturing online communities. By creating a handle that resonates with their target audience, brands can attract like-minded individuals and foster a sense of community around their products, services, or values. Handles become the link that connects individuals to the brand and to each other, facilitating engagement, discussions, and shared experiences.

5. Reputation management

Social media handles contribute to a brand’s online reputation management. Brands can actively monitor and manage their handles to respond to customer inquiries, address concerns, and engage with their audience. By maintaining a consistent and positive presence through their social media profiles, brands can build trust, credibility, and a strong reputation within their industry and among their followers.

Wrapping up

Social media handles play a significant role in today’s digital landscape. They serve as the gateway to our online presence, allowing individuals and brands to establish their identities, engage with audiences, and build meaningful connections. Remember, a well-crafted handle should be easy to remember, relevant to your brand, and reflective of your values and messaging.

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