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Hashtag Definition

Marketing Definitions

19 Nov 2019 • 1 min read • Austin shong

Hashtag Definition

What is a Hashtag?

Hashtags definition: hashtags are a type of data used on social media to identify and categorize updates.

Hashtags are predominantly used on Twitter and Instagram. They are including in the main written text or shortly after, to signify the topics spoken about:

These hashtags can then be:

  • Searched
  • Followed

So other users can see relevant updates and content, or join discussions surrounding those hashtags.

Marketers can leverage hashtags to increase the visibility and organic reach of their social media posts or content marketing materials.

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