We’re thrilled to announce the release of one of our most highly requested features: Instagram Stories direct publishing! Now you can schedule and automatically post Instagram Stories just like all your other social media content with Loomly.
Instagram Stories are a great way to build your brand, showcase your personality, and expand your reach. They are an excellent tool to build brand trust through authenticity, and should be part of every well-rounded social media campaign.
Read on to learn more about how to use Stories as part of your social media strategy and automatic publishing requirements!
Watch a full walkthrough, and keep reading for best practices and tips for success with Instagram Stories and Loomly:
Loomly Studio, our built-in image and video editor lets you add text, filters, and other updates to any images that you want to publish as a Story or lets you trim and crop videos.
We understand an important aspect Instagrams Stories are stickers, links, polls, and other interactive elements. Currently these are not available for auto-posting via the Instagram API, so we instead recommend that you continue to use our Reminders to customize your content further.
As soon as that changes, the Loomly Team will add these capabilities ASAP!
Once your Instagram Stories are live, you can measure performance right from Loomly with Advanced Analytics. You’ll be able to track stats like reach, taps forward and back, exits, and more!
If your Instagram Story is part of a campaign like a season sale or a product launch, make sure you add a label to your Story so you can filter your analytics by label to report on the performance of your campaign as a whole.
Instagram has carefully guarded automatically posting Instagram Stories through its API and only just opened up official access to third-parties in May 2023.
If you’ve been hesitant to use Instagram Stories as part of your strategy, here’s why you should give it a try:
Instagram Stories are also a great way to draw attention to your Instagram Reels by capturing viewers’ attention with a short snippet that is capped at 15 seconds to hook them in.
Here is an easy way you can repurpose your Instagram content to increase engagement on every post:
Step 1: Create and schedule a Reel, image, or carousel post and schedule it to auto-post to your Instagram Feed.
Step 2: Schedule a Story that relates to your other video or image posts to expand your audience and reach.
Step 3: Once the Story is live, create a Highlight from the Story or add it to an existing Story Highlight so that your audience can access it after the 24 hours are over.
Step 4: Track the performance of your Stories in Instagram, or, better yet, Loomly Analytics!
Since Instagram Stories are only live for 24 hours, they’re best for sharing authentic content to humanize your brand and connect your team with your audience. Here are a few examples of high-performing Stories content:
Below are high-level requirements for Instagram Stories direct publishing. Please review our support article for more details!