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Long Tail Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

Long Tail Definition

What is Long Tail?

Long tail definition: long tail marketing is the practice of targeting smaller less-competitive niche markets to increase the sales of a product or service.

Long tail marketing is commonly used by brands operating in a niche dominated by larger competitors.

Long tail markets are typically less profitable on their own but can equal or surpass the worth of the original target market when combined.

For example:

Anker is a brand that makes charging devices.

Instead of focusing solely on power banks – a highly competitive market – they expanded their product range to cover lots of similar, smaller markets like:

  • Portable chargers
  • Charging cables
  • LED flashlights

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