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Microsite Definition

Marketing Definitions

16 Dec 2019 • 1 min read • Austin shong

Microsite Definition

What is a Microsite?

Microsite definition: microsite refers to a branded website that is not part of a brand’s homepage or main website URL.

Microsites come in two forms:

They often expire once a marketing campaign is over.

Microsites are created to have a specific function or share content that would lose its impact if shared on a brand’s main website.

For example:

OfficeDepot has a microsite called ElfYourself that they drive traffic to during the holiday period. Users can create videos and images of themselves as elves to be shared.

This works as a form of viral marketing for them.

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