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Off-Page Optimization Definition

Marketing Definitions

30 Sep 2019 • 1 min read • Austin Shong

Off-Page Optimization Definition

Off-page optimization definition: off-page optimization – often referred to as off-page SEO – refers to manipulating external factors that control a website’s position in a search engine.

Off-page optimization looks to improve, change, and adjust factors that are not on a brand’s website to help gain a better ranking position.

These factors include:

  • Anchor text
  • Click-through rates
  • External links
  • Social signals

For example:

New Balance may look to acquire external links from running-focused industry publications to increase the traffic to, and potential ranking, of their ecommerce pages.

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