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On-Page Optimization Definition

Marketing Definitions

30 Sep 2019 • 1 min read • Austin Shong

On-Page Optimization Definition

What is On-Page Optimization?

On-page optimization definition: on-page optimization – often referred to as on-page SEO – refers to manipulating factors on a brand’s that impact search engine rankings.

On-page optimization involves adjusting elements of a website’s page or structure to improve the website’s search engine performance.

These factors include:

For example:

Adidas may look to research and include new keywords on its product pages to increase the likelihood they will display in shopping-related searches.

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