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One to Few to Many Definition


15 Aug 2019 • 1 min read •

Austin Shong

What is One to Few to Many?

One to few to many definition: one to few to many is the process where one brand markets to a small number of people who can then distribute the product to many people.

To understand one to few to many we first need to understand these two definitions:

  • One to few: where a company markets to few customers
  • One to many: where a company markets to lots of customers

Both of these are combined to create one to few to many.

This type of marketing model is common for companies who employ a business-to-business-to-consumer model.

For example:

Common Projects only sell their shoes through third-party retailers.

They market their services to retailers like Nordstrom (one to few), who then market and distribute the products to their large customer base (few to many).

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Popularity of the term One to Few to Many

Concept related to One to Few to Many

  • B2B
  • B2C
  • One-to-one marketing

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