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Rich Media Definition

Marketing Definitions

13 Aug 2019 • 1 min read • Austin Shong

Rich Media Definition

What is Rich Media?

Rich media definition: rich media refers to display ads that contain digital assets to increase engagement.

Rich media advertisements contain elements such as:

  • Audio
  • Video

That can help them stand out on a website and provide extra context. This is especially helpful when targeting users on social media platforms, who tend to have a “busy” news feed.

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