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Display Advertising Definition

Marketing Definitions

13 Nov 2019 • 1 min read • Austin shong

Display Advertising Definition

What is Display Advertising?

Display advertising definition: display advertising is the act of advertising on a website, app or social media platform.

Display advertising involves purchasing space to run display ads, that are made up of different types of multimedia, to promote a product or raise brand awareness.

This type of advertising is popular among brands because it provides specific targeting to a wide range of demographics and interests at an affordable cost.

Better still, display advertising can be linked with analytics platforms to understand the effectiveness of a campaign, and can easily be used in conjunction with A/B testing.

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