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Social Media Calendar Definition

Marketing Definitions

16 Oct 2019 • 1 min read •

Austin Shong

What is a Social Media Calendar?

Social media calendar definition: social media calendar is a tool used to store and schedule social media posts.

Social media calendars allow users to create and schedule their social media updates in advance. They can choose a specific date, time, and channel for their update to be shared on.

Social media managers can use their calendar to see a structured overview of social content for both the previous and coming publishing cycles.

They also play an integral role in social media workflows, especially when multiple people have access to review and approve updates.

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