What is Twitter Advertising?
Twitter advertising definition: Twitter advertising is a function of Twitter; it allows advertisers to target content and promotions to Twitter users.
Twitter advertising is a form of display advertising and comes in three forms:
- Promoted Tweets: where the advertiser has paid for increased reach on a post
- Promoted accounts: where the advertiser has paid for increased account exposure
- Promoted trends: where advertisers pay to promote a specific topic
Self-serve advertisers can make use of promoted Tweets and accounts.
Twitter adverts can be target an audience based on lots of different factors, such as:
- Account followers
- Demographics
- Devices
- Interests
- Behavior
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Popularity of the term Twitter Advertising
Concept related to Twitter Advertising
- Self-serve advertising
- Targeting
- Retargeting
Additional resources about Twitter Advertising
- How Twitter Ads work
- How to Set Up Twitter Advertising to Build Awareness for Your Business
- Twitter Advertising 101
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