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Twitter Advertising Definition

Marketing Definitions

18 Dec 2019 • 1 min read •

Austin Shong

What is Twitter Advertising?

Twitter advertising definition: Twitter advertising is a function of Twitter; it allows advertisers to target content and promotions to Twitter users.

Twitter advertising is a form of display advertising and comes in three forms:

  1. Promoted Tweets: where the advertiser has paid for increased reach on a post
  2. Promoted accounts: where the advertiser has paid for increased account exposure
  3. Promoted trends: where advertisers pay to promote a specific topic

Self-serve advertisers can make use of promoted Tweets and accounts.

Twitter adverts can be target an audience based on lots of different factors, such as:

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