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UI Definition

Marketing Definitions

09 Aug 2019 • 1 min read • Austin shong

UI Definition

What is UI?

UI definition: UI is an acronym of User Interface; it refers to the portions of a device, website, software, or application that a user interacts with.

UI applies to both the physical and virtual elements of a device; from the keyboard of a computer, through to the color palette of a website.

UI plays a strong role in branding and can impact:

For example:

The IKEA website uses its UI to showcase consistent:

That pair with their offline, in-store, experience.


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