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Workflow Definition

Marketing Definitions

16 Oct 2019 • 1 min read •

Austin Shong

What is a Workflow?

Workflow definition: workflow refers to a repeatable system brands can use to move a piece of work closer to completion.

Workflows can be characterized as:

  • Having multiple people
  • From different teams and departments
  • Working together towards a common goal
  • Across multiple different stages
  • With defined roles, expectations and deadlines

Workflows can help to reduce mistakes, save money, and improve the overall quality of a piece of work or project.

For example:

Social media workflows are often employed by marketing teams. They contain multiple steps such as:

  • Ideation
  • Creation
  • Proofing
  • Publication
  • Review

Where different people collaborate at different stages, like:

  • Ideation: product and marketing teams
  • Creation: marketing team
  • Proofing: product, HR and legal
  • Publication: marketing team
  • Review: all teams

The process is managed from one central tool – like Loomly’s brand success tool – and work cannot progress until the previous stage has been completed.

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