Social listening that
hears every mention
of your brand

Trace brand mentions, monitor competitors, and spot trending themes across every social platform — without the enterprise price tag. Loomly's AI Assistant turns the noise into the signals you need to act on.

No credit card required

Loomly social listening dashboard

Listen, learn, and lead with Loomly

See what people are saying about your brand

See what people are saying about your brand

Loomly's social listening gathers comments and mentions across Instagram, Facebook, TikTok, and more — plus public signals from beyond your own channels — so you can see how your brand is coming across without digging through every inbox yourself.

Know where you stand against your competitors

Know where you stand against your competitors

Stop checking your competitors' profiles every morning. Pick the competitors you care about and Loomly's social listening surfaces how people feel about them, so you can see exactly how your brand's perception stacks up.

Know the why behind the numbers

Know the why behind the numbers

A sentiment score tells you something changed. It doesn't tell you what. Loomly's AI Assistant surfaces the exact themes and phrases driving how people feel, and charts how your sentiment moves over time — so you know what to fix, what to double down on, and what's just noise.

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Everything Loomly's social listening tracks for you

From brand mentions to competitor moves to sentiment trends — gathered, analyzed, and ready to act on.

Brand mentions

Track every mention of your brand across Instagram, X, Facebook, TikTok, and YouTube — plus public sentiment signals from beyond your own channels. Respond, amplify, or resolve before momentum fades.

Competitor monitoring

Select your competitors and see how the sentiment around them compares with your own. Loomly's social listening turns competitor activity into actionable intel without the manual scrolling.

Sentiment analysis

Loomly's AI Assistant scores every mention as positive, neutral, or negative — and tracks how sentiment shifts over time. Spot a PR issue before it goes viral, or quantify the lift from a successful campaign with real audience emotion data.

Trend detection

Watch sentiment climb or slide over time, so you know whether a campaign, a launch, or a PR moment actually moved the needle — and catch a negative turn while you can still get ahead of it.

Driving themes

Go beyond a single score. Loomly's AI Assistant pulls out the exact phrases and themes behind every positive and negative mention — the praise worth amplifying, and the complaints worth fixing first.

Performance tracking

Put your sentiment and emotion breakdown side by side with your competitors'. Know exactly where you're winning, and where you need to close the gap.

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Most common questions

More questions? Check out our FAQ section or reach out to our team via the chat. We're here to help!

Social listening is the practice of tracking online conversations about your brand, competitors, and industry across social media platforms and the open web. Unlike basic mention monitoring, social listening also analyzes sentiment and surfaces the themes behind it — giving brands a clearer picture of what their audience, market, and competition are actually saying. Tools like Loomly's social listening automate the tracking and use AI to turn conversations into clear, actionable insights.

Social media monitoring tracks specific mentions, tags, and direct interactions with your brand — it's reactive and inbox-focused. Social listening goes broader: it captures conversations about your brand, your category, and your competitors even when no one tags you, then analyzes sentiment, trends, and patterns to inform strategy. Monitoring tells you who's talking to you; social listening tells you what's being said about you, your industry, and the world your brand operates in.

Not anymore. Enterprise social listening tools have historically charged thousands per month, putting them out of reach for small businesses, creators, and most agencies. Loomly's social listening is built into every plan — covering brand mentions, competitor monitoring, sentiment analysis, and the themes driving it — at a fraction of enterprise pricing. The full feature set is available during the 15-day free trial with no credit card required.

Yes. Loomly's social listening — including brand mention tracking, competitor monitoring, sentiment analysis, and trend & theme detection — is available on every Loomly plan. There's no separate add-on or upgrade required, and you can test the full feature set during the 15-day free trial with no credit card required.

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Hear every voice,
Lead the ones that matter.