Marketing
22 Jul 2024 • 15 min read
Your Guide to Black Friday Marketing in 2024 (Plus 10 Tactics to Try)
Last year, despite concerns about inflation and multiple industry-wide layoffs, Black Friday shoppers still spen...
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Social Media
08 Jul 2024 • 13 min read
20 LinkedIn Post Ideas Inspired by the Platform's Top Users
If you've learned about the elements of a robust LinkedIn content strategy — like how to develop a personal bran...
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Marketing
21 Jun 2024 • 11 min read
LinkedIn Content Strategy: What to Post on LinkedIn
LinkedIn has evolved beyond a professional networking tool to become the leading channel for B2B marketing. Whil...
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Social Media
18 Jun 2024 • 6 min read
What Does a Social Media Calendar Look Like? (with Examples)
Running a single social media campaign is simple and exciting. You map out a few posts in the campaign, and whic...
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Social Media
12 Jun 2024 • 11 min read
LinkedIn Carousel Posts Are Engagement Magnets (Here's How to Use Them)
Although LinkedIn is considered a social media platform, the rules of engagement are a bit different compared to...
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Work Life
07 Jun 2024 • 10 min read
7 Job Search Tools To Help You Land a Role in Social Media Marketing
A job search can feel like a full-time job in itself. First, there's finding the jobs: sifting through job descr...
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Work Life
31 May 2024 • 10 min read
How to Give the Best Social Media Presentation Step-By-Step
Love ‘em or hate ‘em, presentations (aka slideshows, keynotes, powerpoints, decks) are a way of life in the busi...
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Social Media
29 May 2024 • 14 min read
21 Social Media Metrics to Track and Why They Matter
There’s one question that can stop any social media marketer (or simply anyone works with social media) dead in ...
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Social Media
24 May 2024 • 5 min read
TikTok Video Length Guide: How Long Should Your TikTok Videos Be?
When TikTok was released, all videos were capped at 15 seconds. The main idea behind the short videos was to cap...
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Social Media
21 May 2024 • 9 min read
Instagram Reels vs Image Posts: Which One Is Right for Your Brand?
Since the platform debuted Reels in August 2020, they’ve become a dominant force in social media. Creating reels...
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Social Media
20 May 2024 • 8 min read
Guide: Adding a Location to Your Instagram Bio
Imagine this: It's Saturday morning, and people all over your neighborhood are lazily scrolling their Instagram ...
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Social Media
17 May 2024 • 10 min read
12 Rules to Know About the 2024 Instagram Algorithm
Nothing in the world of social media marketing is more fiercely debated than the algorithm. We look for clues ab...
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