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Awareness Definition

Marketing Definitions

30 Sep 2019 • 1 min read • Austin shong

Awareness Definition

What is Awareness?

Awareness definition: awareness, in marketing, refers to brand awareness. It is the level of which a customer recognizes a brand and their ability to associate it with the right products.

Awareness is widely considered to be one of the most important metrics in brand success.

For example:

Nike has a high level of brand awareness because consumers can easily identify their logo, name a handful of products they sell, and even repeat the slogans they use.

Awareness can be increased by using methods such as – but not restricted to – the following:

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

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