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Brand Knowledge Definition

Marketing Definitions

30 Sep 2019 • 1 min read • Austin shong

Brand Knowledge Definition

What is Brand Knowledge?

Brand knowledge definition: brand knowledge refers to a consumer’s understanding and recall of a brand and its products.

Brand knowledge is typically concerned with the consumer’s ability to remember, say, or associate a brand with the correct:

Customers who can recite this information are considered to have a high level of brand knowledge.

For example:

People who have read the book Shoe Dog by Phil Knight have a high level of brand knowledge about his company, Nike.


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