Skip to content

Brand Advocate Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin Shong

Brand Advocate Definition

What is a Brand Advocate?

Brand advocate definition: brand advocate refers to a person who shares actively shares positive information about your brand or products.

Brand advocates are typically unpaid and share information voluntarily through word-of-mouth, usually via social media.

Brand advocated often:

  • Have fewer than 1,000 social media followers or friends
  • Posts to a specific feed
  • Talk passionately about a number of topics

Paying for brand advocates is typically frowned upon as they are not motivated by financial gain. But it is common for brand advocated to receive perks like discounts or freebies.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Brand Advocate

Concept related to Brand Advocate

Additional resources about Brand Advocate

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
In need of a better way to manage your social media?