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Employee Advocate Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin Shong

Employee Advocate Definition

What is an Employee Advocate?

Employee advocate definition: employee advocate refers to the promotion and support of a brand by its staff on social media.

Employee advocates are often referred to as “brand ambassadors” as they help to present a brand’s workplace as an attractive place to be.

This goal of an employee advocate is to:

  • Educate
  • Inform
  • Engage

People who are looking for new jobs or brands to work for.

Employee advocacy is most effective when it is spontaneous and organic, but it can also be curated as part of a person’s job role where necessary.

Social media is the typical channel for employee advocacy, but other types of media may be used, such as third-party employer review websites.

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