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Brand Manager Definition

Marketing Definitions

09 Aug 2019 • 1 min read • Austin shong

Brand Manager Definition

What is a Brand Manager?

Brand manager definition: brand manager refers to the person responsible for ensuring a brand’s products and marketing are correctly perceived by the target audience.

Brand managers are typically concerned with:

But they will often also play a role in initiatives such as:

Brand managers usually report to marketing managers or chief marketing officers but will have their own team of junior marketers that they lead.


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