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Broad Match Definition

Marketing Definitions

14 Oct 2019 • 1 min read • Austin shong

Broad Match Definition

What is Broad Match?

Broad match definition: broad match is a keyword option offered by PPC advertising platforms; it is the default option in Google Adwords.

Broad match enables pay-per-click (PPC) adverts to target relevant variations of a keyword, such as:

  • Synonyms
  • Possible misspellings
  • Singular forms
  • Plural forms
  • Related searches

This can increase the potential audience a PPC advert can reach.

For example:

  • Target keyword: Wireless headphones
  • Broad match keywords:
    • Travel headphones
    • Best wireless headphones
    • Headphones with Bluetooth
    • AirPods alternative
    • Wireless headfones
    • Wireless headphone

Broad match is useful when looking for new keywords to target, or if a brand has limited time to invest in building keyword lists.

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