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Keyword Definition

Marketing Definitions

14 Oct 2019 • 1 min read • Austin Shong

Keyword Definition

What is a Keyword?

Keyword definition: keyword refers to a term entered into a search engine to find relevant web pages in its database.

Keywords are a foundational element of search engines and how they function. All pages contain keywords and they are essential in finding relevant content for users.

Keywords can come in many different forms; the smarter search engines become, the more variations they can find within a page.

A user may search for “plumbers in New York”, but keywords like:

  • New York plumbers
  • Best plumbers in New York
  • Cheap plumbers in New York
  • New York Master plumber

May all be eligible to show for the same term.

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