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Context Marketing Definition

Marketing Definitions

16 Oct 2019 • 1 min read • Austin shong

Context Marketing Definition

What is Context Marketing?

Context marketing definition: context marketing aims to deliver content to the right person, at the right time, based on their previous brand interactions.

Context marketing is often considered to be content marketing plus timing. Where content marketing aims to share a piece, context marketing aims to do so at the most opportune moment.

Finding the “most opportune moment” requires the use of data drawn from sources such as:

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