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Dynamic Content Definition

Marketing Definitions

16 Oct 2019 • 1 min read • Austin Shong

Dynamic Content Definition

What is Dynamic Content?

Dynamic Content definition: dynamic content is content that updates to reflect the preferences, behavior or interests of the user.

Dynamic content creates a more tailored feel to a webpage by using relevant information to customize their experience.

This data will either be provided by the user when they create an account. Or, it will be extrapolated using data gathered for IP addresses or location services.

For example…

Skyscanner uses visitors’ IP addresses to determine the:

  • Language
  • Nearest airport
  • Offers
  • Currency

They need to display.

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