Skip to content

Conversion Rate Optimization (CRO) Definition

Marketing Definitions

14 Oct 2019 • 1 min read • Austin shong

Conversion Rate Optimization (CRO) Definition

What is Conversion Rate?

Conversion rate optimization (CRO) definition: conversion rate optimization – also known as CRO – involves testing and improving a website to increase conversion percentages.

Conversion rate optimization is used to increase the likelihood that a user will take a specific desired action, like a:

  • Purchase
  • Newsletter subscription
  • Content download

The most common method of conversion rate optimization is to alter specific elements – either of a conversion path or a website page – and A/B test them to see if conversions increase.

This mode of testing allows a brand to identify, change and optimize specific roadblocks that users encounter on the way to a conversion.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Conversion Rate Optimization


Concept related to Conversion Rate Optimization


Additional resources about Conversion Rate Optimization


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
Path
In need of a better way to manage your social media?