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Cost Per Conversion Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

Cost Per Conversion Definition

Cost per conversion definition: cost per conversion refers to the amount of money spent on an advert to achieve the desired action.

What counts as a “conversion” is flexible but typically refers to:

  • Registrations
  • Subscriptions
  • Sales

This process places a higher level of risk on the advertising platform, as is used less often than cost-per-click (CPC) or cost-per-impression marketing on current platforms.

Cost per conversion is also known as cost per action or cost per acquisition.

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