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Cost Per Action Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

Cost Per Action Definition

What is Cost Per Action?

Cost per action definition: cost per action is a type of advertising payment where brands are only charged when a specific action is completed.

Cost per action is also known as cost per acquisition or cost per conversion; it is typically used for high-level conversion metrics such as:

  • Registrations
  • Subscriptions
  • Sales

Cost per action requires an advertising platform to carry more risk and is, therefore, less common than CPC or CPM advertising models.

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