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Call to Action Definition

Marketing Definitions

09 Aug 2019 • 1 min read • Austin shong

Call to Action Definition

Call to action definition: call to action refers to a statement used to prompt a user to perform a specific action.

Call to actions are typically consist of two to five “command” words.

For example:

  • Join now
  • Click here
  • Book your trip
  • Get your copy

They are typically found at the end of a piece of marketing (or sales) content and written above or on clickable buttons in large fonts.

Call to actions are considered essential if a brand wants to increase conversions or engagement.


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