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Introducing Custom Channel

Loomly News

03 Sep 2020 • 1 min read •

The Loomly Team

Today, we are pleased to announce a long-anticipated feature in Post Builder: Custom Channel.

Custom Channel allows you to create, preview and approve content for channels that are not natively supported by Loomly:

Loomly Custom Channel

For each post, Custom Channel lets you define the following attributes: Channel Name, Date, Time, Copy & Media.

This is particularly helpful when you want to collaborate with your team around:

  • Social media content for platforms such as Tumblr, VK, Sina Weibo.
  • Digital content for your blog, newsletter or press relations.
  • Offline content in the likes of print articles or even flyers.

Icing on the cake, Custom Channel is compatible, out of the box, with Zapier, allowing you to automate content publishing, notifications, or any workflow you can imagine, in just a few clicks.

Custom channel is already available to all Loomly users in Post Builder: check it out now.

As always, thank you very much to all of you for your continuous support, feedback and enthusiasm: the entire Loomly Team is grateful to have the opportunity to wake up every day and build this beautiful solution for you.

Additional exciting updates are on the way: stay tuned.


The Loomly Team.

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