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Data Visualization Definition

Marketing Definitions

13 Aug 2019 • 1 min read • Austin shong

Data Visualization Definition

What is Data Visualization?

Data visualization definition: data visualization is the visual communication of data through charts, images, graphs, and diagrams.

Data visualization is a useful way of making information easy to understand, especially when working with data that draws from hundreds, thousands or even millions of points.

Data visualization can be used to see the trends in a brand’s metrics; from email opens to shopping cart abandonment, visual representations make tricky data points more palatable.

Brands can also use data visualization as part of their content marketing strategies by turning the data into a shareable infographic that could be used in a blog post or webinar.

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