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In-stream Video Ads Definition

Marketing Definitions

19 Nov 2019 • 1 min read • Austin shong

In-stream Video Ads Definition

What are In-Stream Video Ads?

In-stream video ads definition: in-stream video ads are a function of YouTube advertising. They allow brands to create ads for YouTube’s users.

In-stream video ads can display either before, during or after a YouTube video. Users are given the option to “skip” the ad after a period of five seconds.

To create in-stream video ads, advertisers will need both an active Google advertising account and video channel.

These ads are then dynamically targeted to users using information and behavior tracked by Google, such as recent searches or common viewing and reading habits.

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